For a while, Microsoft has had to stand behind Apple's shadow, at least in the ad campaigns... The Get a Mac campaign (below) has been highly successful, and it has even brought down the ratings on regular pcs, and of course on microsoft operating systems. They started targeting pcs in general, but as the campaign has advanced, they are more and more targeting Vista, and all of its flaws.
Well, Microsoft, has decided to fight back, and they hired some of the best advertising agencies in the world to help them... Their first idea has been born, the campaign is going to be called "Windows, not Walls". And to promote it they have hired comedian Jerry Seinfeld, who people see as a cool, funny comedian, rumors say he will be getting around 10 million dollars for the campaign, and that Mr. Seinfeld will share the laughs with Microsoft's creator Bill Gates, bringing the clients the idea that Mr. Gates gets involve with his clients, and has direct personal contact with them.
The idea is to give Microsoft a 'cooler' edge, which right now we clearly see that Mac has been winning for a while in that. Everybody sees macintosh as a cool brand, and people see Microsoft as an old has been brand, experts say. Nobody remembers any kind of Microsoft ad, but as soon as Mac has a new ad, everyone is commenting on it. This is what they want to generate in the end. This 'Buzz' that is every marketers dream.
Lets see it this is as good as it looks like, although until Microsoft, makes some SERIOUS CHANGES to its operating system I could maybe, remotely, consider going back, but sincerely, I'm really happy with Apple products.
saluuuuu
No hay comentarios:
Publicar un comentario